Our readership is heavily made up of civic members, families with children in schools, people who attend religious services and people involved in community sports. We have subscription programs for organizations in our communities, because those people are the ones who are active. They are the ones with the purchasing power who support our merchants.
Queens County is made up of a series of towns broken into THREE distinct areas. Established in 1873, the Newtown Register (from which we evolved) covered the local news for the Western Queens community. Today four of our newspapers cover this diverse area. They are the Queens Ledger,the Glendale Register, the Forest Hills/Rego Park TIMES and the Astoria/Long Island City/Jackson Heights JOURNAL
Established in 1909, the Observer weekly newspaper of Richmond Hill published weekly for that town in South Queens. In 1912, the Leader weekly newspaper of Woodhaven combined with the Observer newspaper and the LEADER/OBSERVER newspaper of South-Queens was formed. Today this newspaper is the premier paid weekly community newspaper in South Queens covering Woodhaven, Richmond Hill, Ozone Park, Jamaica and Howard Beach.
In Eastern Queens we publish the Queens Examiner. Our motto; “we not only cover the news, but we are part of the communities we serve” sets us apart from any news agency which touches the area. Our rich history and passionate positive coverage allows us to be part of everything which happens in the towns we cover. We are the best advertising medium you could possibly choose.
In Brooklyn the Greenpoint STAR and Brooklyn Northside NEWS covers those great neighborhoods in Brooklyn which are vibrant and growing. The Brooklyn Downtown STAR covers central Brooklyn like a glove.
With a circulation of 30,000 every Thursday, the Queens Ledger is sold at more than 100 newsstands and newsboxes in the Queens communities of Maspeth, Middle Village, Woodside, Elmhurst and Ridgewood. It primarily serves zip codes 11378, 11379, 11373, 11385, 11377, and is mailed throughout all the Queens zip codes. It is the official “legal” newspaper of Queens. In combination with The Queens Examiner , The Long Island City / Astoria Journal , Forest Hills/Rego Park TIMES, Leader/Observer of Woodhaven , The Glendale Register and The Wave we carry more legal advertisements than any other weekly news group in the Borough. www.licjournal.wpengine.com. We have SEVEN weekly newspapers in separate neighborhoods in Queens … and along with each newspaper’s related dynamic web sites we deliver hyper-local news, information and event coverage to distinct areas of Queens – which now has 2.3 million residents. We do it in a print, digital, social and push notification manner that nobody matches. And in Brooklyn, The Greenpoint Star and Brooklyn Downtown Star, are legacy brands that existed before the Brooklyn Bridge was built. Our TWO weekly newspapers in Brooklyn, which boasts 2.5 million residents cover the ‘new’ Brooklyn of the past decade. Our print newspaper readership demographics shows that nearly 60 percent of our readership is 45 +, while 30% is 25-44, with two or more people living in the household. Our digital and social media reach shows that 50% or our users and engaged audience is 40 years of age or above, while 40% is aged 20-39. We find that mature, seasoned individuals trust a news source, and find a good deal of our social media engagement and new introduction is through social digital media. Because our engagement is so diverse our motto is…. “We’re not just newspapers anymore.” We provide advertiser/reader interaction through our digital Daily Emailed newspaper called ‘Morning Buzz’, click here to see the email on our site with websites, community micro-blogs see Maspeth Blog & more, web marketplace, a magazine called It’s Queens – the Magazine, sports leagues Heroes, events, social networking, email communication & mobile news. Our corporate motto is “We’re not just newspapers anymore.” Our philosophy is to create and feed multiple communities of hyper-local news consumers throughout Brooklyn and Queens. Our desire to allow advertisers to target specific groups gives businesses the best use of their resources in bringing customers through their doors.
|LIC, Astoria, Jackson Heights Journal 23,000|
|11101||Long Island City||3800|
|Queens Examiner 16,000|
|Rest of Queens||3500|
|Queens Ledger 30,000 (established 1873)|
|Rest of Queens||6700|
|Forest Hills/Rego Park Times 18,000|
|Rest of Queens||1500|
|Greenpoint STAR & Brooklyn Northside NEWS 15,000|
|Leader Observer of Woodhaven & Richmond Hill 25,000|
|11420||South Ozone Park||2300|
|Rest of Queens||2000|
|Glendale Register 8,000 (established 1935)|
|Rest of Queens||3200|
|Brooklyn Downtown STAR 15,000|
|11206||Williamsburg East & Bushwick||3,000|
|11205||Navy Yard, Clinton Hill, Fort Greene||4,000|
|11217||Downtown Brooklyn, Boerum Hill|
|11201||Brooklyn Heights, Park Slope, Downtown||4,000|
QUEENS LEDGER established 1873
LEADER/OBSERVER of Woodhaven & Richmond Hill established 1909
Glendale REGISTER established 1935
LIC/Astoria/Jackson Heights JOURNAL established 1986
Forest Hills/Rego Park TIMES established 1995
Queens EXAMINER established 1999
Greenpoint STAR & Brooklyn Northside News originally established 1898
Brooklyn Downtown STAR originally established 1841, re-established 2004
The Queens LEDGER www.licjournal.wpengine.com
The Queens EXAMINER of Eastern Queenswww.queensexaminer.com
The Forest Hills/Rego Park TIMES www.foresthillstimes.com
The Glendale REGISTER queensledger.wpengine.com
The LEADER/OBSERVER of Woodhaven, Richmond Hill & Howard Beachwww.leaderobserver.com
The Long Island City/Astoria/Jackson Heights JOURNAL www.LICJournal.com
The Greenpoint STAR & Brooklyn Northside NEWS www.greenpointstar.com
The Brooklyn Downtown STAR www.BrooklynDowntownstar.com
Published by Queens Ledger / Greenpoint Star Inc.
Mission: “Introducing Queens To The World.”
The Queens our grandfather loved and built is no more. But the “Queens passion” he created here will last forever. “It’s Queens,” a magazine from the company that publishes the “Queens Ledger & Brooklyn Star” weekly newspapers, is a quarterly publication about the life-styles of those Queens hot shots who are paving the way for a new generation.
They are: the developers, the restaurant owners, the doctors, lawyers, educators, entrepreneurs, manufacturers, gallery owners and yes – even the legislators, who are putting into place the plan by which Queens will expand in the next generation. They are the movers, the shakers, the trouble makers of the borough.
How Often: Published quarterly in January, April, July and October.
Printing & Distribution: A glossy magazine 8 inches wide by 11 inches high, 4 color high quality glossy pages throughout. 15,000 copies are printed and distributed through Hudson News on more than 800 newsstands throughout the city of New York. Some are distributed free, some are mailed to 2,500 select residents and 1,000 businesses in Queens, including movers and shakers and policy makers. Subscriptions are $7.95 a year.
On-line: Select pages and stories will be available from “It’s Queens” on line it is at www.itsqueens.com
The ‘community’ of today is a ‘community of interest,’ not merely a community of geographic proportions. An online community might be a community of stamp collectors, kite flyers, kids and adults who are members of a sports league, a community of people who take the train to work, movie goers, dog owners, civic activists or students enrolled in a particular school. They are active, have a need to communicate with each other and have a need and desire for others in their geographic community to know about them.
Do you see how you fit into this picture frame we are creating? Can you imagine how many organizations who have members, customers, teammates or business associates who need to be part of a web world like this?
What does this have to do with business and the business of ‘Marketing’?
It’s called Social Media Marketing, and it is making a profound impact on marketing strategies for organizations AND businesses of all forms and sizes.
Social Media Marketing at a local level – with a local news generating organization like ours (135 years of local news coverage) gives you the best chance to attract customers. Our ‘local information web sites’ are full of local news, video, events, classified ads, blogs and more. Marketing through our news web sites augments, enhances, and in some companies, replaces “old” forms of marketing. It is radically different from traditional forms of marketing in a few fundamental and dramatic ways. Hundreds … even thousands of people AND businesses generate information on our sites. They are involved in the news and information because they put it there.
Social Media Marketing is defined by a new set of characteristics:
It Is Participatory
We have FREE Classified ads, blogs, featured bloggers, business bloggers, a list of 45,000 searchable businesses on our site, event calendars, users who communicate with their own community and much, much more. There will certainly be content and conversations that are brand-generated, but they will be the minority. The goal is to get your users to talk.
The Queens Ledger / Brooklyn Star Community Weekly Newspaper Media Group enables Social Media Marketing by building on-line communities that combine four key areas of capability:
Traditional marketing has typically had two major forms:
Both of these types of marketing are characterized by a few common attributes:
BQE Media Does Marketing for Regional Companies – We own a news Company since 1883
Local and regional companies have hit a crossroads in marketing to consumers. Whether it’s B to B or B to C, BQE Media, owners and operators of 9 (hundred-year-old) hyper-local 48-page weekly community newspapers in Brooklyn and Queens, NY as well as borough-wide industry association news has transformed the marketing of dozens of clients by using local news platforms in the digital and social world as well.
We publish the legacy monthly magazine for The Queens Chamber of Commerce and the Queens County Bar Associations monthly newspaper. What that means is that we communicate directly to Queens professionals as their friend, their trusted voice, not merely some stranger on social media trying to get their attention.
BQE Media distributes news through nearly 50 digital news platforms, including multiple daily and weekly email newsletters, hyper-local news websites and social media influencer properties covering local consumer news, business news, entertainment, legal, health care and real estate. Digital influencers have caused disruption in the marketing industry that BQE mediates. Since we publish hundreds of pieces of real news every day, written by dozens of reporters and news influencers, we are able to offer businesses marketing programs that include the positive news that their company engages in. We push it out on our daily news email, real news sites and our news social media accounts.
Whether it’s a restaurant, clothing store, a real estate firm who rents apartments or a fuel company, competitors and social media influencers are able to poke at your brand at any time…. And they do
Regular marketing and branding companies who provide the service of building and operating your web sites and social media accounts can only go so far when it comes to promoting your business. They might not easily engage new prospective customers who trust you. There is so much ‘noise’ out there in the digital and social world it’s hard for consumers to believe much that they come across.
Our goal and mission has been to gain a trusted readership, many of whom pay for their newspaper to be mailed to them each week. Our publications – and in turn our digital properties are seen as that trusted neighbor who is bringing our readers news they care about. We offer the ability for your good work to be published and promoted on our multiple platforms, which reach more than one million news consumers a month. From our print publications, which reach more that 150,000 a week, to our news web sites, which now reach 900,000 visitors a month, to our dozen social media accounts, which reach more than 100,000 followers, we have trusted news engagement. What does that mean to you & how can you get involved with us?
The ability to get a million new people to trust your service.
The ability to get a hundred people who live in a building in Dayton Towers in Rockaway Beach to know who you are.
The ability to get the 1200 members of the Greenpoint YMCA to believe that your fuel company will be reliable enough to fix your boiler the right way.
The ability to drown out that tenant who put a complaint on Yelp about your building. Yep, those are real challenges we have solved for clients who used our news organization to help their brand.
We are hyper-local and we have mailing lists of people who pay to get our news. We compile email lists, lists of subscibers to our web sites for news alerts and have thousands of social media followers who actually look for our news. It’s the Wild, Wild West out there and social media influencers have disrupted the marketing balance. We suggest you used a trusted news source for your marketing and branding.
Our Association feature module optimizes the web 2.0 world for a group or organization with members or customers; they are all part of the Association site and our site. Their customers are all part of our site and their own. We want your community to stay vibrant and active over time, so we find contributors to your site. We’re experienced in ways to encourage and manage user participation so you get the most value out of our on-line community.
Publisher: Walter H. Sanchez
Managing editor: Shane Miller,
Print/Digital News Editors: Benjamin Fang, Jen Khedaroo
Digital Editors: Fionnuala O’Leary, Natalie Rios
Regular Print & web contributors: Austin Havens-Bowen, Bryan Fonseca, Jesse Almonte, Jen Khedaroo, John Sanchez, WFAN’s John Jastremski, Michael Perlman, Jeff Armstrong, George Galvez, Michael OKane, David Quintana, Kathleen Connell, Ed Wendell, Mark Garzon, Nancy Ruhling, Michael Perlman, Emily Gallagher,
Real Estate consultants/experts Alan Mann, Jacques Ambron.
Legal experts/consultants Stephen Hans, Robert Miklos, Paul Kerson.
Digital News Sales & newsticker calendar: Kathleen Connell, Tammy Bekios. Director of Marketing & SEO guru John Sanchez.